A(rmani) B(lanchett) C(Si)

The official announcement came out last Friday in Milan for Cate Blanchett’s new assignment as the ambassadress for the NEW Giorgio Armani female scent SI. The Australian actress has enjoyed a long standing relationship with the designer and expressed her sincere admiration to his work.

“SI” – stands for “yes” in Italian, is a blended scent of blackcurrant, vanilla, patchouli and light wood- a contemporary sweet woody musk. Armani defined “SI” as his “tribute to modern femininity, an irresistible combination of grace, strength and independent spirit”. Blanchett’s known for her independent, natural yet sophisticated elegance- which matches perfectly to the brand image of GA’s new perfume.

The fragrance is expected to be released in Australia at October this year.




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